Branding, design, communication and advertising

An X-ray of the brand from the perspective of partners, team, customers and competitors, with qualitative and quantitative research. The diagnosis sets the guidelines for the brand platform and shows what to preserve and what to change. Explore our branding service.

Name creation for companies, products and services. The process combines strategy, creativity and trademark and domain availability checks, with the client taking part in key decisions. A good name communicates positioning and grows with the business.

The main brand management tool. It brings together manifesto, value proposition, mission, vision, values, positioning and purpose, and aligns the company's communication and culture across every touchpoint.

Organizes the relationship between the brands, sub-brands, products and services of a company or group. It defines the role of each brand, its hierarchy and naming conventions, so the offer is clear to every audience.

Defines how the company positions each brand for different audiences, supporting growth strategies and keeping brands from competing with one another.

Creation of a unique, memorable brand that expresses the value proposition: logotype, symbol, colors and typography designed to work in any medium and size. See our visual identity service.

Clear rules so that anyone, staff or supplier, applies the brand correctly and consistently. Learn how we create brandbooks.

The set of resources that makes the brand recognizable: colors, shapes, typography, textures, images and illustrations in the visual universe; tone of voice, vocabulary and word territory in the verbal universe.

A document that shares the brand's strategy, platform and visual and verbal universe with the people who build it every day: agencies, HR, leadership and partners.

Renewal of brands that have grown, changed markets or become dated, while preserving what the audience already recognizes. See rebranding cases.

The items that take the brand into everyday life: stationery, presentations, uniforms, signage and fleet, all aligned with the visual and verbal universe.

Packaging design that stands out on the shelf, sparks desire and helps drive the purchase decision. Packaging is one of the most direct points of contact between consumer and brand.

Point-of-sale pieces that give the brand visibility and encourage impulse purchases, created from shopper behavior and the characteristics of each retail channel.

Pieces that bring the brand closer to consumers in strategic locations such as bars, hotels, restaurants and events, reflecting the audience's lifestyle.

Store design that builds loyalty and sparks the desire to buy: customer flow, product display, materials, lighting and even the brand's own scents and sounds.

Offices and interior spaces that translate the brand platform into colors, shapes, textures, lighting, signage and flows, inspiring the people who work in them.

Technical guidelines to roll out the brand experience consistently across every touchpoint and use the materials developed correctly.

Launches, conventions and activations that create memorable moments between brand, customers and team, and strengthen loyalty.

Creation of products that embody the brand's attributes and become objects of desire in their category.

Systems that guide people clearly through stores, hospitals, offices and public spaces using the brand's visual and verbal universe, as in the Atacado Connect wayfinding and the Hospital São Vicente signage.

Research, development and production of branded product collections for the client, such as apparel, caps, accessories, footwear, bags and miniatures.

A diagnosis that maps the touchpoints between consumer and brand and shows where communication is aligned with positioning and where it is not. It is the foundation for delivering the brand promise end to end.

Defines objectives, audiences, messages, channels and media for moments such as a product launch, a brand change or a merger, always within the client's budget and timeline.

Commercial, institutional and promotional campaigns for TV, radio, digital, out-of-home and point of sale, aimed at customers, trade, employees and investors. See campaigns we created.

Annual reports, corporate profiles, institutional videos and investor relations materials that strengthen the company's reputation.

A map of the touchpoints between employees and the brand, with actions to align the culture and help the team live what the brand promises.

A manual with rules and guidelines so that marketing and communication teams and agencies produce content consistent with the brand and business strategy.