Sector · Industry
Change how the market sees your brand and your products, from the factory floor to the point of sale.
Industrial portfolio
From repositioning a coatings manufacturer to rolling out a brand across eight cities: a few of the projects we have done for industry and agribusiness.
Gentell, a global leader in wound care, began a new chapter in Brazil with Casex, based in Curitiba. BDDB.ag led the brand transition and the communication: the Casex by Gentell packaging line, a catalog in three languages, a corporate folder with inserts, trade show materials and social media content.
See Gentell's Instagram
PackagingInstagram posts for @gentellbrasil
A new brand platform for liquid rubber, design of the retail line, websites for the retail and technical lines, and video and content production.
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The campaign for HORSCH's 7 years in Brazil, the opening of the leisure area, commemorative dates and internal marketing materials for the teams.
Read the behind the scenes
Corporate visual communication projects and wayfinding systems for the administrative offices, with the same brand experience at every location.
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The founder's symbol was kept and the typography gained new strength, with the tagline Siga esta energia (Follow this energy). The brand went onto packaging, regional catalogs, point of sale, fleet, plants, a 25th anniversary seal and a mascot.
See the redesignDoes your company need to be recognized for the value it delivers? Tell us the challenge and we will reply within one business day.
Talk to BDDB.agThe service
BDDB.ag is an industrial marketing agency that manages the brand and communication of manufacturers that sell to other companies, to distributors and to retail. We deliver brand repositioning, brandbooks, technical catalogs, packaging, websites and sales support campaigns. We have served manufacturers since 2002, from Curitiba and São Paulo to all of Brazil and Latin America.
In industry, the sale tends to be technical, long and involve several people: engineering, purchasing, the board, sales reps and distributors. The brand needs to convey technical confidence and, at the same time, be simple for those who buy at retail. Industrial branding organizes that message for each audience, and B2B marketing puts the message in the right channels, from the catalog to LinkedIn. We explore this topic in Unlocking the power of industrial marketing.
We map who decides, who influences and who uses the product. For HM Rubber, we designed the buying and usage journey for the technical and retail lines before touching the communication.
We define what the company wants to be for each audience and how the brand supports it.
We create what the sales team and distributors use every day: catalogs, presentations, website and campaigns.
We follow launches, monthly campaigns and digital results in a long-term routine. If you are considering outsourcing, read Outsourcing marketing in industry.
BRAND LAUNCH
HM RUBBER is a manufacturer of technology-based coatings that simplifies technical waterproofing procedures on different surfaces, whether on roofs, in construction or in agribusiness. BDDB.ag has followed the evolution of the liquid rubber manufacturer since 2018, when it designed the buying, usage and experience journey for the technical and retail lines.
DIGITAL REPOSITIONING
BDDB.ag created a new digital destination for the prospects generated by paid media. The clean interface, true to the brand's corporate colors, holds well-organized information and call-to-action buttons to book a consultation with the managers and sales teams for technical products, as well as direct contact with HM RUBBER distributors and reps for retail line products. The perception and feeling of quality, organization and effectiveness of the products, along with their clear application, changed how the LATAM market sees HM RUBBER products. Reliability at the digital touchpoint and information security set this project apart. Congratulations, HM RUBBER!
A NEW VISUAL UNIVERSE
Breaking from the ordinary to gain relevance and stand out. Our creative process puts the brand in the spotlight and builds connections through archetypes and personas.
_1050%increase in organic website traffic
20818 new Instagram followers
_%approval rate on the print and digital content we created
ACCESS72millionin revenue over 4 years of operation
Frequently asked questions
It is marketing applied to manufacturers, focused on B2B sales, long buying cycles and multiple decision makers. It includes branding, technical materials, sales force support, digital channels and trade shows.
In B2B, communication speaks to technical buyers and business decision makers. In B2C, it speaks to the end consumer. Many manufacturers have both audiences and need separate messages under the same brand.
Because similar technical products are chosen on trust. A clear, consistent brand helps the buyer understand the differentiator and reduces competition on price alone.
Yes. We create printed and digital catalogs, packaging, point of sale materials and sales presentations, aligned with the company's brandbook.
For many manufacturers, yes: the agency brings a multidisciplinary team (strategy, design, content, digital) without the cost of building that whole team in house. Ideally, there is an internal lead who acts as the bridge with the agency.
Talk to BDDB.ag
A BDDB.ag partner replies within 1 business day, with a clear path forward, not a generic proposal.
Rather talk now? WhatsApp (11) 99556-7878
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