Service

Visual identity design

Logo, colors, typography and brand manual designed from strategy, so your company is recognized at every touchpoint.

Request a proposal Read the complete guide

Logo
Color palette
Typography
Graphic elements
Stationery
Brand manual

VISUAL IDENTITY

Your company's first impression happens before the first conversation

We develop complete visual systems, not just a logo. Every element is designed to work on the business card, the storefront, the website, social media and packaging, at the same level of quality.

Logo, colors, typography and applications that make your company look exactly like what it is.

The service

What visual identity is and how BDDB.ag works

Visual identity is the set of elements that makes a brand recognizable at first sight: logo, colors, typography, graphic elements and usage rules. BDDB.ag creates visual identities based on business strategy and delivers the complete system, with a brand manual and ready-to-use applications. We have been doing this since 2002, for companies of all sectors and sizes.

A logo is not a visual identity

The logo (or logomark, as many people call it) is the brand's signature. The visual identity is the entire system that accompanies that signature and ensures that a package, a post and a storefront look like they come from the same company. A brand with only a logo depends on each supplier's improvisation. A well-built identity gives the team the autonomy to produce consistently. We talk about the risks of not having this system in A company without a visual identity puts its existence at risk.

Who it's for

New companies that want to start out with a professional brand.
Companies with an old logo applied differently on each material.
Businesses about to launch a product, line or location that need an identity derived from the main brand.
Brands expanding into other markets that need a system that works across multiple languages and formats.

What's included

Briefing and alignment with the brand strategy (or a quick diagnosis, if one doesn't exist yet).
Reference research and visual analysis of competitors.
Logo with primary, horizontal, vertical, compact and monochrome versions.
Color palette with print and digital codes.
Typeface family and text hierarchy.
Graphic elements, icons and imagery style.
Applications: stationery, presentation, social media, email signature, uniform, signage or packaging, depending on the scope.
Brand manual with usage rules, clear space, minimum sizes and prohibited uses.
Final files organized in vector and digital formats.

How we work

01Understanding
We talk with the decision makers to understand the business, the audience and the image the company wants to convey. A beautiful identity that is out of step with the strategy doesn't hold up.
02Concept
We define the creative concept and the keywords that guide the design. For Hospital São Vicente, for example, we started from modernity, human-centered care and innovation to arrive at an isotype that combines a heart and the infinity symbol.
03Creation and presentation
We develop the proposals and present them already applied in real situations, so the decision is made by seeing the brand in use.
04Refinement and system
We fine-tune the chosen proposal and build the complete system: colors, typography, graphic elements and applications.
05Manual and delivery
We document everything in the brand manual and deliver the files. When needed, we oversee the production of the first materials.

BRAND DNA

Origin, luxury, family, excellence and the Arabian experience

Before the logo, we defined the pillars that support Maison Awad. They guide every choice of imagery, color, typography and tone of voice, and they make the identity highlight the project's DNA at every touchpoint.

MAISON AWAD CASE

An identity born from the brand's DNA

Maison Awad was born from a family, a surname and an Arabian heritage. BDDB.ag turned that origin into identity: the name in gold Arabic calligraphy as the symbol, the signature "Arabian Fragrances", a palette of gold, green and burgundy and a classic typeface that conveys sophistication. Every element tells the same story.

Maison awad papelaria arabian fragrances

Maison awad painel muro arabian fragrances

WEBSITE

A website that lives up to the brand

The identity came to life on the maisonawad.com website: immersive navigation, high-end photography and a journey that helps customers discover their signature scent. When digital follows the same brand DNA, perceived value holds from the first click to the purchase. Visit the Maison Awad website.

The maisonawad.com home page on a laptop and a phone

FILMS MADE WITH ARTIFICIAL INTELLIGENCE

Script, direction and editing with AI

For Maison Awad, BDDB.ag created films with artificial intelligence, from script to direction and editing, in partnership with Rise Films. Atmosphere, texture, light and movement translate the world of Arabian perfumes into images.

MAISON AWAD REELS

Content that brings the brand into everyday life

Reels created by BDDB.ag for the Maison Awad Instagram account, in the same visual language as the identity: golden light, texture, Arabian culture and the Arabian Fragrances signature.

View this reel on Instagram

BRAND DNA

Visual identity that highlights the project's DNA

A strong identity isn't a pretty logo: it is the visual translation of the company's story, values and promise. When the DNA is clear, stationery, packaging, campaign and website speak the same language and the brand becomes worth more.

CLIENTS

Brands that trust BDDB.ag

Why BDDB.ag

Over 25 years, we have created identities for manufacturers, hospitals, franchise networks, firms and startups. A few examples:

Atacado Connect: naming, new brand, brandbook and visual guide for social media, with a palette and typography designed for a modern, accessible and connected brand. Read the Atacado Connect case.
Casex: a new identity for the Brazilian manufacturer of ostomy products, with light, human lines. See how we developed Casex's new ID.
Serya Representações: brand relift, motion video for the new logo, manifesto, stationery and website. Check out the Serya project.

Other work is in the BDDB.ag case portfolio. And if you want to understand the role of design beyond the symbol, read Beyond the logo: transforming brands through design.

Frequently asked questions

What is a company's visual identity?

It is the system of visual elements that represents the brand: logo, colors, typography, graphic elements, imagery style and the rules for using all of it consistently.

What is the difference between a logo, a logomark and a visual identity?

A logo is the brand's graphic signature; "logomark" is a popular term for the same thing. Visual identity is the complete set, which includes the logo and all the elements and rules that accompany it.

What does the brand manual include?

Logo versions, clear space, minimum sizes, color palette with codes, typography, graphic elements, application examples and prohibited uses.

How long does it take to create a visual identity?

The timeline depends on the number of applications and rounds of revisions. An identity with a manual usually takes from a few weeks to a few months. The exact schedule is set out in the proposal.

Can I register the brand created by BDDB.ag?

Yes. The final files are delivered to the client, and we recommend running a trademark clearance search and filing the registration with INPI (Brazil's trademark office) with a professional who specializes in intellectual property.