Advertising
Advertising that starts with strategy and takes to the streets
Creativity with strategy to sell more and build the brand: films, TV, radio, billboards, print and social media carrying the same idea.
Advertising
A beautiful campaign that does not sell is just decoration
From idea to airing, we create campaigns for out-of-home, digital, print, radio and video. Every piece starts from the brand positioning, so that today's results also strengthen tomorrow's value.
Creative campaigns that get the brand seen, remembered and chosen.
HOSPITAL SÃO VICENTE CAMPAIGN · ONCOLOGY CENTER
For life to go on, care must evolve
To launch the new Oncology Center at Hospital São Vicente, in Curitiba, BDDB.ag started with a diagnosis: digital reputation, public perception and the real competition, which was not the hospitals of SUS, Brazil's public health system, but private oncology clinics.
The concept was born from the contrast between treatment and the life that goes on outside. It became a corporate film, a TV commercial, radio, digital media and pieces for the opening, all leading to a dedicated page for the center.
The campaign in every medium
“For life to go on, care must evolve.”
ROYAL FACE CAMPAIGN · MOTHER'S DAY MONTH
Queen Mom, Princess Daughter: a trip to Disney
Royal Face, a facial aesthetics franchise network now managed by SMZTO, the franchise holding company of José Carlos Semenzato, an investor on Shark Tank Brasil, wanted to turn Mother's Day Month into the biggest sales push of the year. BDDB.ag created the concept Queen Mom, Princess Daughter: for every R$ 700 in purchases, the customer received an entry number for a chance to win a trip to Disney for two.
The official film kicked off the campaign, which unfolded into more than 200 pieces: billboards, a promotion microsite, posts, carousels, stories, reels, display banners, a radio spot and materials for the clinics.
Some of the campaign pieces
Other campaigns for Royal Face
Campaigns we created
Hit play
Films, commercials and campaigns for healthcare, education, retail, technology and luxury brands. Press play.
Atacado Connect · Paraguay
Launching the new brand
The film that introduced Atacado Connect, formerly Atacado Games, to customers, retailers and staff: "your tech world".
Launch film Rockfeller Language Center · 20 years
20 years of Rockfeller, told with AI
An enrollment campaign that revisits the brand DNA, slogan and purpose of Rockfeller to celebrate 20 years of the network. The film was made by humans with the help of Artificial Intelligence tools.
20 years campaign 2025 campaign Jovens Gênios · Rio de Janeiro
Education with technology, told on film
A corporate film introducing the Jovens Gênios education platform to schools, school networks and city governments.
Corporate Maison Awad
Arabian luxury perfumery in AI-assisted films
Films made by humans with the help of Artificial Intelligence tools to launch Maison Awad and the Arabian Fragrances universe on social media and the website.
Cinnamon Breeze 
Launch film NHS
Energy that never stops
A B2C campaign for NHS, a manufacturer of UPS systems and power solutions, bringing the brand closer to end consumers.
B2C campaign Contabilista
Your company deserves trust
With 40 years in the office supplies market, Contabilista got a campaign about partnership, not catalogs: film, KVs, a 2025 calendar and notebook, all in the same visual language.
Campaign film
HORSCH case
A campaign that brings people inside the brand
For HORSCH, BDDB.ag created campaigns and communication materials, such as those for the opening of the HORSCH Academy, with a strong language consistent with the brand.
Video and content
Stories that move people and sell
We produce commercials, corporate films and documentaries, such as the Instituto Marpeh video with Festval, as well as social media content that keeps the brand present all year round.
Clients
Brands that trust BDDB.ag
Our clients have included: BATEL GRILL, YAMAHA, CNH, IDB, ITAIPU , HNSG, HM RUBBER, ODONTO SPECIAL, CASEX MEDICAL, among other global players.
We have always exuded creativity,joy, motivation,
enthusiasm and seriousness and we communicate it. Our job is to decode signals, whether sounds, textures, smells or tastes to create lasting relationships between brands and their consumers.
Talk to BDDB.ag
Tell us what your brand needs to say
A BDDB.ag partner replies within 1 business day, with a clear path forward, not a generic proposal.
Rather talk now? WhatsApp (11) 99556-7878
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Full guide: how an advertising agency works
BDDB.ag is an advertising agency specializing in branding, design and direct marketing. We plan and create campaigns for TV, radio, print, digital and point of sale, always starting from the brand strategy. We have been in business since 2002, with offices in Curitiba and São Paulo, serving companies across Brazil.
Advertising that starts with the brand
A good campaign sells today and strengthens the brand for tomorrow. That is why our advertising starts from positioning: we know what the brand promises and create ideas that deliver on that promise in every medium. This avoids campaigns that grab attention but leave no memory of who the advertiser was. We discuss this balance in Performance + Branding: the end of the dichotomy.
Who it is for
- Franchise networks that need national campaigns and materials for their franchisees.
- Education companies with seasonal enrollment campaigns.
- Retail, food and services with a calendar of promotions and key shopping dates.
- Real estate, product and new location launches.
- Manufacturers that need to support their sales force with B2B campaigns.
What we deliver
- Communication planning, annual or per campaign, with objectives, audiences and media.
- Campaign concept and KV (key visual) with monthly rollouts.
- TV and video advertising: scriptwriting, production and post-production of TV commercials and concept videos.
- Radio: spots and jingles.
- Print media: newspaper and magazine ads, point-of-sale materials, catalogs and brochures.
- Digital: ads and paid traffic management, social media content and landing pages.
- Direct marketing: targeted advertising, email marketing, nurture sequences and segmented actions.
- Events and conventions: concept and production of corporate events for more than 1,000 people.
How it works
1. Briefing and objective
We define what the campaign needs to achieve: brand recall, leads, enrollments, sales or support for the sales team.
2. Planning
We choose audiences, messages and media. The mix of traditional and digital media depends on the audience, not on trends. We explain why in Why traditional advertising is back.
3. Creative
We develop the concept, the KV and the pieces for each medium, with scripts, copy and art direction.
4. Production and media placement
We produce videos, audio and print pieces, and we monitor media placement and paid campaigns.
5. Analysis
We track results and adjust the pieces and the distribution throughout the campaign.
BDDB.ag campaigns
- Rockfeller Language Center: enrollment campaigns for several years. The 2016 campaign was launched at the franchisee convention, with actor Luigi Baricelli as spokesperson. See the 2016 campaign launch. For 2025, we created the KV, the ATLAS mascot and a TV commercial made entirely with artificial intelligence, from script to editing.
- Royal Face: 12 months of retail campaigns in 2022, with TV commercials, radio spots and jingles, and pieces for the franchise network.
- Apolar Imóveis: print campaigns (newspapers and magazines) and digital marketing.
- Hospital São Vicente: 85th anniversary commercial and campaigns for the new brand.
- Batel Grill and Busca Premiada: targeted advertising, creative and media planning.
See more in our case portfolio and read about the use of emotion in Emotional strategies in advertising.
Frequently asked questions
What does an advertising agency do?
It plans, creates and produces a brand's paid communication: campaigns, ads, videos, spots, print and digital pieces. It also monitors media placement and results.
What is the difference between publicidade and propaganda?
In the Brazilian market, these two Portuguese terms are treated as synonyms for advertising. Technically, publicidade relates to commercial promotion and propaganda to the spread of ideas, but an agency does both.
What is direct marketing?
It is communication aimed directly at segmented audiences, such as email marketing, direct mail, targeted actions and nurture sequences, with measurable response.
Does BDDB.ag create TV and radio campaigns?
Yes. We write scripts and produce TV commercials, concept videos, spots and jingles, as well as print and digital pieces for the same campaign.
How much does an advertising campaign cost?
It depends on the media, the number of pieces, the audiovisual production and the media budget. The proposal is built around the campaign objective, after an initial conversation.
Let's talk about your brand
If your company needs advertising, tell us where the business stands, your objectives and your timelines. We respond with an initial assessment and a scope proposal. Request a proposal through our contact page.
We serve companies across Brazil from our offices in Curitiba (Av. República Argentina, 1228, salas 2607 e 2608) and São Paulo (Av. Paulista, 2202), as well as Miami. Talk to BDDB.ag and request a proposal.
