ViníciusLima
Partner · Head of Creative
Turns ideas into results. Follows every project from concept to final cut and connects the brand's story to what the audience needs to feel.
The Brand Experience Office
BDDB.ag breathes branding: strategic design, communication and advertising in service of real results.
Manifesto
Branding always seeks to guide the brand from its initial thinking, its strategic intent, all the way to its “moment of truth”.
We know the world is the cradle of the most brilliant ideas, and it is there that we look for daily inspiration and experiences to make your brand have a positive impact on people. This is our way of doing communication and of activating global brands with ever more demanding and interactive audiences.
Show reel
25 years of brands in motion
Our story
Learning since 2002 what makes a brand last
For 25 years, BDDB.ag has worked strategically on building, managing and evolving relevant brands in the Brazilian market.
- 2002
The founding
BDDB.ag was founded on August 23, 2002 by Thiago Berardi and, ever since, has been delivering experiences to clients and business partners, and not only through communication.
- 2011
A hotshop agency
Around mid-2011, BDDB.ag stopped being a "conventional" advertising agency and became a hotshop agency: high versatility, great reach and very high impact on the marketing plan and on the ideas presented.
- 2018
Three partners
The drive to transform people and businesses through communication brought three partners together: Thiago Berardi, Vinícius Lima and Bruno Schultz. Different and complementary, they began leading BDDB.ag together.
- 2022
20 years
BDDB.ag celebrated 20 years alongside friends, partners and families.
- Today
A TBS GROUP company
With offices in Curitiba, São Paulo and Miami, BDDB.ag operates within TBS GROUP alongside strategy, films, events, media, research, technology and international expansion.
We were responsible for the visual identity, print advertising campaigns (newspapers and magazines), digital marketing and strategic branding of Apolar Imóveis, the largest real estate network in southern Brazil.
We created the naming, brand identity, teaching materials and the entire distance learning platform for Rockfeller Language Center, recognized by ABF, the Brazilian Franchising Association, as one of the most awarded language school franchise networks in Brazil.
We led the rollout of the new BRF S.A. brand in eight Brazilian cities, fully managing the corporate visual communication and wayfinding projects for its administrative headquarters.
In digital, we developed the ManpowerGroup Brasil portal, with job listing integration, smart matching between candidates and opportunities, and online acquisition of positions.
Brand versions
The brand grew with the agency
Each version of the BDDB.ag brand told the story of where the agency was at the time. The current one, The Brand Experience Office, sums up 25 years in a monogram and a cut.
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Today
Partners
Three partners with 360° of experience
Here, senior people don't just show up for the sales meeting: the BDDB.ag partners follow every account closely, with 25 years of branding, advertising and design. Experience and youth, side by side.
Partners
BrunoSchultz
Partner · Head of Art
An advertising professional with more than 15 years on the road. Translates the essence of the brand into visual choices and brings together aesthetics, function and strategy in every piece.
ThiagoBerardi
Founding partner · Head of Planning
25 years of branding, marketing and design. Founded BDDB.ag in 2002, is a co-founder of TBS GROUP and personally looks after the relationship with each client.
MCRL® methodology
Before we create, we measure
MCRL® (Marketing Communication Readiness Level) is the TBS GROUP methodology for measuring marketing readiness across nine levels, with objective criteria for moving up. Every BDDB.ag project starts by locating your brand on this scale.
Phase 1Foundation
This is the structuring phase: before accelerating, every cent needs to know where it is going.
- 1Needs identificationKnows it needs it, has not structured it yet.
- 2Communication analysisDiagnosis of brand, channels and perception.
- 3Strategic developmentPositioning and plan documented.
Phase 2Traction
The foundation is in place. Now it is time to test, measure and integrate marketing with sales.
- 4Pilot implementationFirst actions running with measurement.
- 5OptimizationChannels and budget adjusted by data.
- 6Full integrationMarketing integrated with sales and operations.
Phase 3Leadership
The game is sustaining the advantage and turning presence into preference.
- 7Continuous improvementIndicators on a fixed cadence.
- 8Market leadershipBenchmark brand in its segment.
- 9Sustainable excellenceLeadership maintained over time.
TBS GROUP
BDDB.ag is a TBS GROUP company
TBS GROUP sits at the center, .xtrategy sets the strategy in the inner ring and, in the outer ring, nine specialists execute, each on its own front. The brand is born at BDDB.ag and, when it needs film, events, media, research, technology or international expansion, the rest of the group is already at the table. You don't switch suppliers or have to retell the story.
Inner ring · strategy · 01/10
.xtrategy
Business Strategy & CMO as a Service
Defines and implements business strategy through marketing. Applies MCRL®, coordinates the other verticals and is accountable for results.
- CMO as a Service
- Business strategy and objectives
- Annual marketing plan
- Supplier governance
When it comes in: When the company needs marketing direction and someone holding every front accountable for results.
Outer ring · execution · 02/10
BDDB.ag
The Brand Experience Office · since 2002
Advertising, strategic branding and design. Builds memorable brands that communicate value.
- Brand platform
- Visual identity
- Campaigns and key visuals
- Packaging and editorial
You are here: When the brand needs to be created or repositioned before scaling digital.
Outer ring · execution · 03/10
OWTRA
Optimize Web Traffic · digital performance
The group's hybrid agency: senior staff with AI for websites, traffic, content, CRM, software, SEO/GEO and apps.
- Websites and landing pages
- Paid traffic
- SEO and GEO
- CRM and funnel
- Software and apps
- Social media content
When it comes in: When the brand is ready and needs traffic, website and funnel running against targets.
Outer ring · execution · 04/10
RISE Films
Audiovisual production company · Rec & Roll method
Films, animation and content, from pre-production to finishing.
- Commercials
- Corporate films
- Documentaries
- Videocasts and social media
When it comes in: When the brand calls for real video, not just static creative.
Outer ring · execution · 05/10
PLUS & MORE
Live marketing and events
Connects the brand with its audience in person at the big moments.
- Trade shows and booths
- Conventions
- Corporate events
- Brand experiences
When it comes in: When trade shows and events are where the business happens.
Outer ring · execution · 06/10
MIDIABOX
Media bureau
Media planning that turns investment into new markets and customers.
- Media planning
- Programmatic
- Regionalization
- Media negotiation
When it comes in: When the budget moves beyond digital to TV, radio and OOH.
Outer ring · execution · 07/10
Genesis Search
Market research & data driven
Sees beyond the data to understand the habits and desires of customers and markets.
- Brand perception
- Segmentation
- Buying behavior
- Geomarketing
When it comes in: When big decisions are being made without market data.
Outer ring · execution · 08/10
Growth Business International
Business internationalization
Supports brands that want new markets and global customers. Based in Miami.
- Market analysis
- Entry into new countries
- Cultural adaptation
- Monitoring abroad
When it comes in: When the company wants to sell outside Brazil.
Outer ring · execution · 09/10
NOOSSA Management
Casting and brand ambassadors
Management of models, influencers and ambassadors for campaigns.
- Ambassadors
- Influencers
- Casting
- Executive production
When it comes in: When the brand needs a face and authority.
Outer ring · execution · 10/10
RAPI DEV
Software house · UI & UX
Agile software factory for larger-scale systems, portals and apps.
- CTO as a Service
- Apps
- Systems and portals
- UI and UX
When it comes in: When the system grows beyond an MVP and calls for a dedicated team.
What drives us
Purpose, mission, vision and values
Purpose
To help brands, companies and people communicate their value clearly, turning ideas into strategy, execution and impact.
Mission
To build strategic, creative and executable solutions for brands and businesses, bringing together thinking, aesthetics, narrative, performance and management.
Vision
To be recognized as a creative, strategic and trustworthy business group, able to develop brands, content and businesses with excellence, depth and results.
Values
Truth, excellence, responsibility, service, clarity, creativity with purpose, stewardship, honor in relationships, continuous learning and results with integrity. Ten principles that are not slogans on a wall: they are practical criteria for evaluating work, behavior and decisions.
Testimonials
Those who worked with us tell how it went
The BDDB.ag team helped us a lot. They reworked the entire brand, visual identity, website and Hialinx's visibility in the regional market. They took our company to a level where prospective clients could see the quality of our service the way our active clients already do... The work they did and the results we are reaping from it have been sensational. My sincere congratulations and recognition for this work and this partnership.
Marcos JuskiDirector, HIALINX TIThe service from BDDB.ag was very important for Hospital Nossa Senhora das Graças, because the agency's way of working connects us with top-tier professionals in the areas we needed, be it web, SEO, design or video. One of BDDB.ag's great differentiators is its business vision and its proactiveness and willingness to teach the client and seek sustainable, creative solutions to boost the brand. Thank you, BDDB.ag, for turning clients into friends.
Melise B.Marketing Manager, Hospital Nossa Senhora das GraçasThroughout all of its 17 years, starting with the first, Rockfeller has had BDDB.ag as its ally in building the brand, visual identity, website, teaching materials, launch campaigns, visual communication and marketing actions to expand our franchises. They have always exceeded expectations and are partners we trust completely. We are very happy to have made this choice, and we keep this partnership of so many years to this day!
Andrez BelzABF Regional Director and Managing Partner, Rockfeller BrasilIn the year Hospital São Vicente Curitiba turned 80, we felt it deserved a more current brand, connected to its new reality. BDDB.ag was chosen and managed to capture São Vicente's reason for being, bringing a modern proposal with a brand full of humanity and human warmth. The team did more than a branding job: they gave all of us an experience of rediscovering the essence of São Vicente.
Marcia Beatriz SchneiderExecutive Director, Grupo Hospitalar São VicenteI got to know and chose the work of Thiago Berardi and BDDB.ag because of the quality of what was offered. Today I not only remain by their side but also recommend them to friends and people who want a good “marketer” at their side. Thank you for the partnership, and here's to many years of success!
Marcelo Lipatin - Lipatin SportsI see BDDB.ag as a serious, competent and creative team. Many people I deal with consider me demanding when it comes to aesthetics, careful about quality and a fierce critic of the commonplace. In BDDB.ag I found a company that is reliable in terms of quality, attentive to clients' needs and sensitive in terms of aesthetics. Congratulations! In times when massive mediocrity is the norm, you are far ahead, with a promising future.
Savio Ferreira de Souza - PinhoCommitment, cordiality, professionalism and broad knowledge are BDDB.ag's main traits. Having experienced the brand and being truly satisfied with the services provided, I want to say yes: if there is a company that carries out your projects and makes your dreams come true in the business world, that company is BDDB.
Anna Ongaratto - Churrascaria Per TuttiWe at the SPEI group, school and colleges, were served by BDDB.ag from 2009 to 2013. We can say that Thiago and his team always served us with joy, creativity, camaraderie and great competence. The pieces, images and copy always matched what we wanted, in a surprising way. Thank you, BDDB.ag team, and may you keep having great success
Ailton Dorl - Grupo SPEIGreat working with BDDB.ag; always attentive, creative and with incredibly good vibes. A team that cares about people first and business second
Daniel Sliwinski - Backstage EcommerceTeam
People who breathe creativity, joy and seriousness
The partners lead a team of specialists in strategy, creative, content and media who look after national and international brands.
Join the team- Thiago BerardiFounding partner Head of Planning
- Vinicius LimaPartner Head of Creative
- Bruno SchultzPartner Head of Art
- Roberta GaspareteStrategic Branding
- Eric PereiraPaid Traffic Manager
- Thais GavlikCopywriter Social Media
- KarenContent Production and Proofreading
- Ricardo FernandesWeb and App Development
- Thiago AssisWeb and App Developer
- Maik ToméWeb Developer
- João TorresArt Director / Designer
Clients
Brands we serve
Press
We make the news
Innovation and technology
The best tools in the creative process
We use the best applications and integrate them into the creative workflows of BDDB.ag to improve our deliverables and exceed your expectations.
