Sector · Food retail

Branding for supermarkets and food retail

FOOD RETAIL

When every store looks the same, the competition comes down to price alone

The brand is what makes customers remember your store, trust your fresh products and your private label, and come back even when a competitor advertises a deal. We handle storefront, signage, circulars, packaging and digital in the same language.

Brand, store, private label and campaigns for chains that want to get out of the price war.

The service

What supermarkets is and how BDDB.ag works

BDDB.ag creates the brand and communication for supermarkets, cash and carry stores and food retail chains. We work on branding, visual identity, in-store communication, private label, promotional campaigns, video and digital presence. We have been active since 2002, from Curitiba and São Paulo to all of Brazil.

Why branding matters in a supermarket

In food retail, customers choose where to shop based on proximity, price, assortment and trust. When every store looks the same, the competition comes down to price alone. The brand is what makes customers remember your store, perceive quality in the fresh products, trust the private label and come back even when a competitor advertises a deal.

Branding organizes that perception across every touchpoint: storefront, signage, circulars, packaging, service, app and social media.

BDDB.ag's experience in retail

Festval and Instituto Marpeh: production of a documentary video for Instituto Marpeh with Festval, a supermarket chain in Curitiba.
Atacado Games: a branding process for one of the largest retail and wholesale companies in Paraguay. See the case.
Atacado Connect: conversion-focused design for wholesale commerce. Read the case.

Rebranding supermarket chains

Chains that grew through acquisitions, or that have old and new stores side by side, often have different brands and standards at each location. Rebranding unifies the chain without losing the trust each store has already earned in its neighborhood, with a phased rollout so operations never stop.

How we work

Immersion: we visit stores, listen to customers and staff and analyze the local competition.
Strategy: we define positioning, messages and rollout priorities.
Creation: brand, visual system, materials and campaigns, with approval in stages.
Rollout: brandbook, store manuals and production support with suppliers.

Want to strengthen your chain's brand? Talk to BDDB.ag or learn about our branding service.

What we deliver

01Branding and positioningBrand diagnosis, audience definition, value proposition and the chain's personality.
02Visual identityLogo, storefront, interior signage, uniforms, bags and fleet. Learn more about visual identity design.
03In-store communicationDepartment signage, price communication, point of sale materials and fresh department environments.
04Private labelCreation of the brand and packaging system for products under the chain's own brand.
05Campaigns and promotionsCirculars, tabloids, seasonal and anniversary campaigns, radio, TV and digital media. Learn about our advertising service.
06Video and contentCorporate films, documentaries and social media content.

RETAIL · BEFORE AND AFTER

The same store, a different shopping experience

At Atacado Connect, BDDB.ag redesigned the brand and took the new identity to the storefront, display windows, circulation areas and checkouts. The store began to guide customers, showcase its product mix and be remembered for what it offers, not just for its prices.

It is the same thinking we apply to supermarkets: clear department layout, promotional communication without visual clutter and a brand customers recognize from the storefront to the circular.

After: display window with the new identity

BeforeAfter

Drag to compare before and after

Before: entrance and circulation — Entrance and circulation

After: entrance and circulation — Entrance and circulation

Before: building sign panel — Building sign panel

After: building sign panel — Building sign panel

Sprint 1 wayfinding Atacado Connect: pdf v2 compressed page 00031 scaled

ATACADO CONNECT CASE

Retail with a brand experience, from storefront to checkout

At Atacado Connect, BDDB.ag brought the brand into the physical space with a storefront, signage and wayfinding that guide customers and reinforce the identity in every department of the store.

VIDEO AND CONTENT