Sector · Dentistry

Branding for dentists

BRAND LAUNCH

We launched and positioned the Odonto Special Curitiba Batel franchise brand in the middle of the pandemic crisis

We had rich information and data from the franchisor (Grupo Kalaes), which helped us map the persona, ICP and buying journey for the service. We noticed that the franchisor's official website would not allow paid media "tracking" through GTM (Google Tag Manager) and the Facebook Pixel. Without that, we would be groping in the dark across the entire proposed digital marketing performance. So we decided to create a new LP (landing page) with its own domain to carry out the onboarding with the franchisees of the Curitiba Batel unit. The clinic, located in the Batel neighborhood, opened on the day Mayor Rafael Greca declared the black flag (the strictest pandemic restriction level) in the city.

DIGITAL REPOSITIONING

We created an outstanding LP featuring actress and TV host Sabrina Sato as the brand's spokesperson

BDDB.ag created a new digital destination for the leads generated by paid media. The clean interface, true to the brand's KV, holds well-organized information and call-to-action buttons to book the first appointment. On this LP, interested patients are engaged by a Chat Bot (conversational marketing) system that attracts, warms up and converts them into a first appointment. It works 24 hours a day, 7 days a week, driving interaction and dialogue with the audience. A sense of fast service, trustworthy dialogue and information security set this project apart.

A NEW VISUAL UNIVERSE

We humanized the communication and created exciting visual experiences

Breaking from the ordinary to gain relevance and stand out.
Our creative process puts the brand in the spotlight and builds connections through archetypes and personas.